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Process

How a project moves from idea to launch

The same seven stages apply to every project. What changes between industries is what each stage produces — gyms, HVAC, clinics, restaurants, and other businesses all run through this flow.

  1. 01

    Business and workflow understanding

    We start by mapping how the business operates — leads, sales, bookings, delivery, retention. We ask what the website needs to produce and what the team already does well.

  2. 02

    Website and system planning

    We structure the site and choose the integrations, forms, and workflows that fit. We tell you clearly what is a website feature, an integration, a custom build, or a future phase.

  3. 03

    Content and design direction

    We produce copy and design that matches the workflow. No stock testimonials, no invented client stories — only what we can stand behind.

  4. 04

    Development

    We build the site, connect the systems, and integrate forms. The result is production-ready, accessible, and fast on average mobile devices.

  5. 05

    Testing

    We test the site on real devices, check accessibility, verify forms end-to-end, and run a final review before launch.

  6. 06

    Launch support

    We handle deployment, search indexing, and the small launch-period fixes that almost always come up.

  7. 07

    Optional maintenance and improvements

    If you want ongoing support, we handle content updates, bug fixes, performance monitoring, and conversion improvements.